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Archive for May, 2009

Reality of Racing

Thursday, May 21st, 2009

Reality of Racing

 

One of the most frequent questions I get asked is “What’s it like to be a race car driver”?  Most people are shocked or think I’m kidding when I start to explain what being a professional race car driver truly means.

From the outside looking in, driving race cars seems like living the high life.  Money, women, parties and fast cars seem to be the name of the game when stereotyping a race car driver.  But this is about as true as saying that a Canadian is someone who’s a lumberjack, wears plaid, and can talk to beavers.

Let me briefly give you a glimpse into the reality of life as a race car driver, and let me preface the following by saying that this is not a sob story nor am I looking for pity, as I truly am living a “dream”, but rather these are the choices I have made and chosen to live with in order to succeed.

Racing is a business first and foremost! If you can’t beat someone in the boardroom, you won’t even have the chance to beat them on the track.  It is unlike hockey, baseball, football, etc where if you have the talent, chances are you will at least get a shot.  Racing is the only sport in the world where talent guarantees you nothing!

Unless your parents, relatives, or a great friend are billionaires, the sport is extremely difficult to break into.  In order to get a spot in many of the entry level professional racing series, young drivers are expected to find upwards of $250,000 to fund their race season.  This cost sky rockets as a driver advances through the ranks and can reach multiple millions of dollars for a season in a series such as IndyCar.

As a race car driver with a considerable amount of talent you have 2 options, go home to cry and complain about how unfair things are … OR go out, pull up your socks, and attack the business of racing. 

I won’t go into all of the business details here but I will clarify a negative stereotype of racing and business.  Most people assume that when I talk to a potential sponsor I am looking for a boatload of money in exchange for putting their sticker on my car; this couldn’t be farther from the truth.  Being successful at the business of racing means creating “Win-Win” partnerships between someone and yourself which usually entails the necessity to provide a huge return on their investment in you.  I have put my Bachelor of Commerce (Honours) Degree to good use and have been fortunate to place myself in a position where a company would be better off investing in what I am doing rather than putting their marketing dollars in anything else.

When I started racing karts back in 2001, I cut everything else out of my life and made racing a total commitment.   I dropped my football season tickets, I stopped going out for lunch, buying CDs, video games, or whatever else I would have spent money on at the time.  Everything I had went into chasing what seemed like an impossible dream.

I turned 27 this month and little has changed.  I rarely go for an evening out because I can’t afford gas, nor an activity, and one’s social life takes a pounding because of this.  I still live at home with my parents so I can avoid rent payments for now, and fortunately we all get along.  I have simply put everything I have into pursuing a career as a race car driver.

Fortunately I was able to use my talent and earn a spot racing for Volkswagen this season.  This has significantly reduced my expenses for the season but still leaves me with having to meet a budget greater than most people’s annual income.  By my shoestrings I am surviving. 

Oh, did I mention crash damage yet?  I am responsible for covering the cost of repairing any damage on Volkswagen’s race car…no matter how it happened!  I could be lapping the track doing a fine job when another car could simply run into me, through no fault of my own, and I will be the one getting an invoice for up to $7,000.  Imagine you’re parked at a red light and someone hits you from behind, or runs a stop sign and broadsides your car, now imagine getting an invoice for the full amount of damage in the mail…it’s a tough pill to swallow.

Try driving a race car at life-risking speeds around a track and have expectations to be the fastest driver there.  Then pile on the fact that you can’t afford to race again if even a small scratch appears on your race car.  Now try to race wheel to wheel against one of the lucky few that has a billionaire funding their racing and doesn’t care if they crash into you…welcome to life as a professional race car driver!

I am now sitting on a plane flying home after Round 3 of the Volkswagen Jetta TDI Cup which took place just outside of Salt Lake City, Utah.  Allow me to briefly touch on the reality of a race weekend as a race car driver. 

I flew into Salt Lake City and arrived late Thursday after midnight.  I rented the cheapest rental car possible and found a hotel for $40 a night… it was 2am Friday before I got to bed.   On Friday I went to Miller Motorsport Park for the first time to place some sponsor decals on my car for the race weekend and allowed myself to take 5 minutes to enjoy the view of snow-capped mountains and lakes surrounding the track. Saturday morning was a 5am wakeup as we needed to be at the track for 6am, Volkswagen had us engaged all day and it was not until 9pm that I was able to get back to my hotel to fall into bed.  Sunday morning was again very early as race day was upon us, and once again, it wasn’t until late in the day that I was able to take a breather and enjoy a few minutes of the track activities.  Monday morning was a 4.30am wakeup call so I could catch my early morning flight back home.

So from the outside, a Grand Prix weekend may seem very glamorous for a driver but it is no different from the long work days of any other profession.

Driving race cars, and all that it entails, is the hardest thing I have ever had to do in life…but because of this, it is also one of the most rewarding.   When I have given everything, am dead tired and question whether the hardships are worth it, all I have to do is look into the grandstands and realize I am one of the lucky few as there are 40,000 spectators who would love even the smallest chance to be in my position.

Wednesday, May 20th, 2009

Hi, my name is David Richert and I have been asked to share with you a little bit about what I am up to in my life as a professional race car driver.

Seeing as this is my first blog it may be a good idea to take the time and introduce myself to you.  I am 26 years old and reside in Winnipeg, Manitoba, Canada where I have lived my entire life.  I grew up on a family farm just outside of a small town of around 2,500.  Our farm consisted of chicken eggs, pigs, and about 1600 acres of land for growing crops.  My daily job was to gather the eggs in our 9,000 hen chicken barn, needless to say it was a fairly long and tedious job at first.  But with time, I was able to gather all 9,000 chicken eggs in about an hour and half…and i’m proud to say that my personal record is 1hr 10 mins.

Growing up my passion, like many other young Canadians, was to be a hockey player.  My life revolved around the sport of hockey and it is all I would think or talk about.  Stories are recounted to me of how my teachers in elementary school actually banned me from referring to hockey in any of my assignments as I somehow had a knack for turning everything into a hockey analogy.  The peas on my dinner plate would break out into a hockey game or my grandma would have to wait while holding the car door open to let all of the imaginary hockey players into the car with me.  Hockey was life.

It wasn’t until many years later when I started to develop a passion for auto racing.  I remember sitting in front of the television and watching a Formula 1 Grand Prix event.  It intrigued me.  Maybe it was the speed, the glamour, or just watching a human being try to control such a quick machine.  My passion for the sport grew and I began to learn more and more about it.  An opportunity came up to attend the 2001 United States Grand Prix held at Indianapolis Motor Speedway.  It was there that I stood in the upper deck seating on the front straight, I looked down at the cars streaking by, and decided that I would much rather be down in the cars driving than up in the stands watching.

This event set things in motion and I haven’t looked back since.  I could fill pages of text recounting events of the past 7 years…and if the interest is there, I will do so, but let’s fast forward to the present date.

I am now racing as a driver for the world’s 3rd largest automobile manufacture, Volkswagen.  From a group of 3,900 drivers from across North America, I was fortunate enough to be selected as one of the top  young drivers.  This earned me the right to compete in a newly formed race series called the Jetta TDI Cup.  It is the first all diesel powered series in the world and features Volkswagen’s new Clean Diesel technology in all of the Jetta TDI Cup cars.  The series consists of 10 races at many of this continent’s most famous facilities, many of the events taking place in conjunction with major grand prix weekends such as Grand Am and American Le Mans Series races.

In the weeks to come I will take you behind the scenes and provide a little insight into what life is like as a race car driver.  I am currently on a flight home from Virginia where our first event took place so my next blog will most certainly recount some stories from the opening laps of the season.

Till next time…

Visit Richert Racing at www.richertracing.com

David can be reached at david@richertracing.com