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Posts Tagged ‘Jetta’

Thursday, July 23rd, 2009

The Media

 

We’ve already looked at the financial aspect of auto racing and how extremely important it is for every driver to look at their career as a business first and foremost.  Far too often drivers put all of their energy and efforts into what takes place on the track, but neglect to focus on Media Relations.   The media is one of our primary sources in drawing attention to those partnering with us and providing our opportunity to go racing at the highest level possible.

 

The Volkswagen Jetta TDI Cup does a fantastic job addressing this important reality of racing and encourages each driver to focus on strengthening their abilities in this area.  The press can be our greatest friend or our worst enemy, depending on how a driver chooses to act.  We recently had the Executive Editor of Car & Driver, Mark Gillis, competing with us as a guest driver in Ohio.  Mark verified this notion and said a driver’s attitude towards the press will determine if the story will be positive or negative.

 

In an effort to encourage each driver to work on their relationship with the press, Volkswagen has taken the initiative in creating a media contest between all of the drivers in the Jetta TDI Cup.  Each driver is responsible for tracking all of their media attention throughout the season and submitting this to Volkswagen for evaluation.  The driver who can receive the most media attention is chosen as the winner and provided with an amazing prize to further their racing career.

 

Last season, through the support of many individuals in the public and media community, we were fortunate enough to win the Volkswagen Jetta TDI Cup media contest with almost double the amount of exposure as any other driver in the series.  The prize…an all expense paid trip to Germany and the chance to race at the world famous Hockenheimring in the Volkswagen Polo Cup.  Not only was it an amazing prize, but even more important to me was the fact that I can claim to be the best driver at promoting a brand and creating awareness for a project.  This gives me something tangible to work with when discussing business with any potential partner.

 

This year the prize for winning the media contest is just as exciting.  Volkswagen will provide the winning driver with an all expense paid trip to Germany to accompany  a massive North American press junket for the unveiling of the brand new Volkswagen Golf.  Another cool prize, but more importantly, another chance for each driver to showcase their abilities in providing the media with unique and interesting stories.

 

Fast Means Fitness

Thursday, July 2nd, 2009

The race season is now into full swing as we have already completed the first 3 rounds of the Volkswagen Jetta TDI Cup.  There is currently a four week break between my last race in Utah and our next event in Ohio on the Father’s Day weekend.

 

One question I get asked a lot is “What does a race car driver do when they are not at the track”?  In my last blog I talked at length about the realities and trials that each young driver must face in regards to the business side of auto racing.  So much of a driver’s time is taken up with that.  But there IS more to racing than just driving and business.

 

Take for example the fitness side of things.  At first glance, one would think that being a driver means you simply have to sit in a seat and steer a wheel.  Admittedly I used to be under that impression as well until I got into the sport. But I quickly realized after my first season of racing karts that if I were to move up to the fast 125cc machines, it was going to be a necessity for me to begin physically training.

 

I have done many different things in life and played a wide variety of sports, but I was shocked at how physically demanding it was to drive a race car on the limit lap after lap.  In the Jetta TDI Cup cars it isn’t as bad as a single-seater race car (F1, Indy, etc) but in a closed cockpit car there is the additional element of heat that a driver needs to deal with as well. 

 

Some race cars are simply so fast that the strain on a human body is massive.  A Formula 1 car can create upwards of 5 times the force of gravity while under braking, corning and acceleration.  So imagine picking the car up and holding it by the rear wheels so the front is dangling freely towards the ground.  Now imagine you are sitting in the cockpit of that car, strapped in and dangling from the belts.  The force of gravity would cause your neck to fall forward and you would need to overcome a force just to raise your arms.  Now imagine piling 5 of yourself on top of you while hanging there.  It would be all you could do to even hold your head up at that point…this is 5 g’s and a normal braking force felt in a Formula 1 car.

 

 A driver must be able deal with the extreme braking forces going into a corner, then handle the lateral forces when going through the corner, then face the sheer speed of the acceleration coming out of a corner.  If a race track usually has over 10 corners in one lap and a race is 1.5 hours long, you can quickly realize how physically demanding it is to last for an entire race distance.

 

As a driver, if you are not in peak physical condition you will be exhausted towards the end of a race.  The problem is that when you get extremely tired your mind will start to focus on how tired you are rather than on driving the car at it’s maximum potential…it clouds your judgment, mistakes happen, and this is often where races are won and lost.

 

 

 

 

If I want to compete in the fastest cars, at the highest level, I need to be ready to go when the opportunity arises and not have to quit a test session early because my neck or arms are too sore.  So physical fitness and training is a career long commitment for any aspiring race car driver. 

 

Fitness training is just one of the additional things which I need to work on when not taking part in a race weekend.  It’s a necessity of the career I have chosen.